Case Studies

Aim and Accountability Hungry Jacks
Client Hungry Jack’s
Goal Increase store sales
Result and Measurement Marketing campaign tracked through designated button on register sales. Increase 100,000 burger sales at Hungry Jack’s Swanston Street Melbourne store alone. Successful lift in burger sales in Melbourne CBD, all tracked through register sales.
Hungry Jack's, is the Australian arm of international fast food giant, Burger King. Hungry Jack’s Pty Ltd is a subsidiary of Competitive Foods Australia Limited (CFAL) and commenced restaurant operations in 1971. There are now over 300 Hungry Jack’s outlets Australia wide comprising of both company owned and franchise stores.


 

Aim and Accountability i3Group
Client i3Group
Goal Rebrand and reposition company in market
Result and Measurement Full marketing overhaul (including collateral, online, advertising etc) completed on time and on budget. Dramatic increase in sales leads. Over 10,000 new website hits in three months. Competitors start to view company as a serious player.
i3Group is one of Australia’s leading companies offering recruitment and payroll solutions. i3Group is a private company with its head office based in Melbourne, although most of it’s clients are Australia wide and/or international. Since commencing operations, i3Group has doubled its turnover annually.