http://www.mktg.com.au/blog Just another WordPress weblog Wed, 03 Dec 2008 04:51:43 +0000 http://backend.userland.com/rss092 en We called Goodman Fielder (makers of Mighty Soft Fruit'n'Spice) twice and got a NZ call centre - we offered to send the pictures via email but they were not required. The lady thanked us for bringing the fruit muffins with minimal fruit to her attention and offered to send a ... http://www.mktg.com.au/blog/2008/12/03/fruit-muffins-update/ This morning at the MKTG office we have been discussing how annoying it is when food does not look like what is shows on the packet. Obviously we are not the only ones annoyed as a German website was established for a project on this very topic and accepted examples ... http://www.mktg.com.au/blog/2008/12/03/when-food-looks-nothing-like-its-packaging/ The more products there are in this world the more important it is to have perfect 'presentation and packaging'. Some fantastic presentation and packaging our team have experienced include: Konditor and Cook (UK) Pret a Manger Tiffany Red Rooster have launched new ... http://www.mktg.com.au/blog/2008/11/17/new-red-rooster-packaging-why-its-all-about-presentation-and-packaging/ Last night I tuned in to the new BBC Knowledge channel on Foxtel and witnessed one of the most horrifying business documentary style TV shows ever!  'I'll Show Them Who's Boss' presents a series of business strategy overhauls and recommendations from Gerry Robinson (ex Coca Cola, Granada Media etc). Gerry ... http://www.mktg.com.au/blog/2008/11/07/ill-show-them-whos-boss-makes-for-squeal-worthy-viewing/ Last week I was driving with the CTO (chief technologies officer) and we heard an ad on Triple M (I think) advertising new Daylight Donuts in Melbourne. The ad went along the lines of this particular brand of donuts, whilst not going as far as calling them healthy, made out ... http://www.mktg.com.au/blog/2008/10/29/daylight-donuts-healthy-donuts/ Simon Canning | September 29, 2008  The Australian ALMOST half of all marketing departments could be staffed by outsourced contractors by the year 2020 as the marketing sector follows a trail first blazed by nurses and IT professionals. Marketing recruitment specialist Christine Khor said that the increasingly lean nature of companies was ... http://www.mktg.com.au/blog/2008/10/13/marketing-sector-follows-the-outsourced-contractor-trail/ MKTG are going to change direction in the content and delivery of our blog. We are going to be a lot more regular in our contributions and more entertaining/thought provoking. Stay tuned. MKTG team.   http://www.mktg.com.au/blog/2008/09/09/having-a-change-of-blog-direction/  Graphic design is the most undervalued aspect of business. Ironically, whilst it does not generate ‘income’ in the real accounting sense, it is the graphic designers who conceptualise and develop the foundations of every company brand. Without the creative vision and influence of the graphic designer, there would be no company ... http://www.mktg.com.au/blog/2008/09/05/graphic-design-is-the-most-undervalued-aspect-of-business/ CFO’s – sick of marketing budget blowouts? Outsource the marketing department.   Any day of the week is a good day for cutting expenses and with the current economic conditions the need to control the purse strings is as tight as ever. There is one area of the business which needs attention: ... http://www.mktg.com.au/blog/2008/08/27/cfos-sick-of-marketing-budget-blowouts-outsource-the-marketing-department/ Technorati Profile http://www.mktg.com.au/blog/2008/03/18/technorati-profile/