The more products there are in this world the more important it is to have perfect ‘presentation and packaging’. Some fantastic presentation and packaging our team have experienced include:

• Konditor and Cook (UK)
• Pret a Manger
• Tiffany

Red Rooster have launched new packaging for their whole chicken - no longer in a bag but in a handy box. At MKTG, we have rated the new look packaging as follows:

Positives:

• Easy to carry (not a burning hot bag)
• Easy to open and serve
• Super convenient to transport (no leakage)
• Great presentation/packaging

Not so positives:

• Not as hot when you get it home
• Lovely presentation box but a whole chicken looks really small upon opening (need either to present smaller boxes or bigger chickens!)

Overall, we like it. We look forward to seeing the other changes in the air at Red Rooster.